There has been a significant abundance of jewelry brands around the world recently, this is why Dana Reda aims at being a brand that contributes to changing the lives of those in need.


A substantial amount of each collections’ profit goes to addressing a recognized cause, which will be reflected in the inspiration and the designs of the jewelry; one which the designer would like to support and raise awareness of. 


We know that any help, no matter how little, could absolutely help in making a change in someone’s life. Our aim is to support the charities that are not properly advertised for, as we know those are the ones that need the donations the most; this is why we have decided not to work with just one specific organization, for the time being.